The Brearley School
The Annual Fund is one of The Brearley School's major fundraising efforts. This appeal consisted of a brochure, follow-up postcards and various emails solicitations featuring the founder, Samuel Brearley, as an Andy Warhol. Every follow-up used an image recognizable to the community; we just gave them a pop art twist. Although some were appalled that we spoofed the great Warhol, most enjoyed the fun of it and Brearley's 3.5 million dollar goal was met.